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The importance of a person’s initial and continuing academic and Professional skill development has become widely accepted in our society and in fact all over the world in this 21st century. Organizations now see Professionalism and Management Development as essential pre-requisite to effective competitive strategy as well as being an important tool in recruiting and re-training employees. This means that Professionalism as a career and skill development now occupies central place in every organization and establishment.

Another important trend is that lifelong learning and development of competence has replaced the views frequently held in the past that education and training only take place before or at the beginning of a career. It is important to state that in the lifetime of an individual, there lies numerous new challenges that will enquire corresponding responses which requires additional knowledge training and retraining development to square up the relevant and current challenge of the century.

The Institute of Sales and Marketing Management of Nigeria (ISMMN) in response to the missing link has over the years developed the required techniques and programmes on professionalism, skill acquisition and career development for Practitioners, students and other human resource personnels’ in affiliation with reputable Institutions trending on local and global acceptance in Sales and Marketing Management Perspective.

OBJECTIVE OF THE COURSE(S)

Sales & Marketing
  1. To create a rich learning lectures in Sales and Marketing Management Profession
  2. To expand understand ii1g of oral growth in Sales and Marketing Management capabilities
  3. To develop personal strategies to meet Sales and Marketing Management challenge of the 2 1st Century
  4. Examine models of quality in Sales mid Marketing Management for competitive advantage.
  5. To generate ideas and insights so as to increases Organizational Sales and Marketing Management capability and capacity building.
  6. To help practicing Managers and those aspiring to be Sales and Marketing Management Managers to participate in a process covering Sales and Marketing Management profession.
  7. To help square up the process of Professional ism in Sales  and Marketing Management.
  8. To equip Practitioners become decision makers on their chosen career/profession..
  9. To be an information HOB on Sales and Marketing Management to the government and the public.

Above all to become a strategic THINK THANK for the Development of Economic growth through Sales and Marketing Management Perspectives?

WHO FACILITATE THE PROGRAMMES

The Professional Diploma Certificate, Advanced Diploma Certificate, Post Graduate Diploma Certificate, Diploma Certificate and Certificate Course in Sales and Marketing Management are facilitated by the Institute of Sales and Marketing Management of Nigeria (ISMMN) in affiliation with reputable Universities and foreign Professional bodies.

THE DURATION OF THE COURSE(S)

The total minimum study period for completing the Professional Advanced Diploma Certificate (PADC) is Four (4) weeks,  Advanced Diploma Certificate (ADC) is Six (6) weeks, Certificate Course (CC) is (12) weeks, Diploma Certificate (DC) is (7) weeks and Professional Graduate Diploma Certificate (PGDC) is (6) weeks respectively of intensive academics face to face studies. The level of course content treatments are considerably high as teaching materials for undergraduates and post graduate degree programmes are applied during the course respectively, in conjunction with Practitioners of Sales and Marketing Management Professionals from the Institute of Sales and Marketing Management and other affiliate institutions (weekend only).

CATEGORIES OF COURSES

CERTIFICATE COURSE

  • Fundamentals of Sales and Marketing management (case studies)
  • Sales and Marketing Management Theory (case studies)
  • Business communications
  • Channels of Distribution/Production Management
  • Principles of Management/Sales Management
  • Cost Accounting/Basic Financial Management
  • Advertising and Sales Promotion management
  • Consumer Behaviour Analysis (case studies)
  • Statistics I/Basic Economics
  • Products Research/(Case Study)

DIPLOMA CERTIFICATE COURSE

  • International Marketing/Research Project
  • Sales and Marketing Management Theory
  • Business communications
  • Channels of Distribution/Production Management
  • Principles of Management
  • Cost Accounting/Basic Financial Management
  • Advertising and Sales Promotion management
  • Consumer Behaviour Analysis
  • Statistics I/Basic Economics
  • Products Research/(Case Study)

ADVANCED DIPLOMA COURSE

  • Principles of Management
  • Products Management
  • Fundamentals of Sales and Marketing Management
  • Basic Economics
  • Basic Financial Management
  • Business Law
  • Basic Financial Accounting/Principles of Accounting
  • Sales and Market Research
  • Business Communication
  • Human Resources Management

PROFESSIONAL GRADUATE DIPLOMA CERTIFICATE COURSE

  • International Marketing Management
  • Sales and Marketing Management
  • Business communications
  • Channels of Distribution
  • Principles of Management
  • Sales and Marketing, Strategy Planning and Case Study
  • Advertising and Sales Promotion management
  • Consumer Behaviour Analysis

PROFESSIONAL ADVANCED DIPLOMA CERTIFICATE COURSE

  • Financial Management II
  • Sales Promotion management
  • Sales and Marketing channels and Distributions
  • Sales/Marketing Management
  • Business Statistics
  • Analysis of Consumer Behaviour
  • International marketing management
  • Strategic planning for Sales and Marketing management
  • Products Research

DIPLOMA IN DIGITAL MARKETING

  • Search Engine Optimization (SEO)

  • Pay-Per-Click Advertising (PPC)

  • Social Media Marketing (SMM)

  • Email Marketing

  • Content Marketing

  • Web Analytics

  • Mobile Marketing

  • Affiliate Marketing

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