The importance of a person’s initial and continuing academic and Professional skill development has become widely accepted in our society and in fact all over the world in this 21st century. Organizations now see Professionalism and Management Development as essential pre-requisite to effective competitive strategy as well as being an important tool in recruiting and re-training employees. This means that Professionalism as a career and skill development now occupies central place in every organization and establishment.
Another important trend is that lifelong learning and development of competence has replaced the views frequently held in the past that education and training only take place before or at the beginning of a career, it is important to state that in the life time of an individual, there lies numerous new challenges that will enquire corresponding responses which requires additional knowledge training and retraining development to square up the relevant and current challenge of the century.
The Institute of Sales and Marketing Management of Nigeria (ISMMN) in response to the missing link has over the years developed the required techniques and programmes on professionalism, skill acquisition and career development for Practitioners, students and other human resource personnel’s in affiliation with reputable Institutions trending on local and global acceptance in Sales and Marketing Management Perspective.
OBJECTIVE OF THE COURSE(S)
- To create a rich learning lectures in Sales and Marketing Management Profession
- To expand understanding of oral growth in Sales and Marketing Management capabilities
- To develop personal strategies to meet Sales and Marketing Management challenges of the 21st Century
- Examine models of quality in Sales and Marketing Management for competitive advantage
- To generate ideas and insights so as to increases Organisational Sales and Marketing Management capability and capacity building
- To help practicing Managers and those aspiring to be Sales and Marketing Management Managers to participate in a process covering Sales and Marketing Management profession
- To help square up the process of Professionalism in Sales and Marketing Management
- To equip Practitioners become decision makers on their chosen career/profession.
- To be an information HOB on Sales and Marketing Management to the government and the public
- Above all to become a strategies THINK THANK for the Development of Economic growth through Sales and Marketing Management Perspectives.
WHO FACILITATE THE PROGRAMMES
The Professional Diploma Certificate, Advanced Diploma Certificate, Post Graduate Diploma Certificate, Diploma Certificate and Certificate Course in Sales and Marketing Management are facilitated by the Institute of Sales and Marketing Management of Nigeria (ISMMN) in affiliation with reputable Universities and foreign Professional bodies.
THE DURATION OF THE COURSE(S)
The total minimum study period for completing the Professional Diploma Certificate Course (DC) Seven (7) weeks respectively of intensive academics face to face studies. The level of course contents treatments are considerably high as teaching materials for undergraduates and post graduate degree programmes are applied during the course respectively, in conjunction with Practitioners of Sales and Marketing Management Professionals from the Institute of Sales and Marketing Management and other affiliate institutions (weekend only).
SUBJECTS OF DIPLOMA LEVEL
- Sales (Marketing Segmentation)
- Sales promotion
- Basic Financial Management
- Business Law
- Channels of Distribution
- Financial Management II
- Basic Statistics
- Production Management
- Principles of Marketing
- Business Communication
WHO ARE THE TARGET AUDIENCE
- The Certificate course is designed for students from the ages of 18 years and above
- Who posses at least five (5) credits passes in WAEC, NECO, GCE O/L, A/L or any equivalent but (Maths and English) very essential.
- Mature students with four (4) credits passes in one sitting and with minimum of Five (5) years practical experience in Sales and Marketing Management career are eligible.
- Students in 100 levels in any recognised tertiary Institutions, such students will commence lectures immediately for ISMMN Exams in its preliminary stages through the National integrated Sales and Marketing Training Centres, Abuja, Lagos, Port Harcourt and other centres Training is also available as a private student or online.
OVER ALL BENEFITS
- The overall benefits of the course cannot be over emphasized as the course is designed to in rich the student(s) in the field of Sales and Marketing Management Profession
- The course is made to provide competence rich frame work to cultivate, enhance the Continuous Professional Development (CPD) of the student in their chosen career
- The course is created to equip, sharpen and impact Sales and Marketing Management Professional capabilities, skills and knowledge of the student
- Above all, the course is specifically designed to expand the student horizon pro-activeness, intelligence and opportunities for progressive Sales and Marketing Management Career or Profession.
ISMMN Professional Certificates stands as an asset and advantage for admission into Higher Institutions to undertake the following Professional programmes PGD, MBA, MBE, MPA, MPHIL and as well aid the student for 200 level entry point and in a more rewarding note the student is positioned with the opportunities of gainful, reputable and rewarding employment with reputable Organizations, Companies, Agencies, States and Federal Government at all levels. CONSUMER SATISFACTION Profession stand uniquely in all the sectors of the Economy and Industry. Students in this course undergo 3 months Industrial Training programme within the course period with reputable establishment as part of the course.