Institute of Sales & Marketing Management of Nigeria (ISMMN)

2-Day Professional Training on Hospital Services Marketing

The healthcare industry is becoming more competitive, and hospitals must go beyond quality healthcare delivery to effective patient engagement, service branding, strategic marketing, and patient retention.

This intensive 2-day professional training is designed to equip healthcare professionals, hospital administrators, marketers, and business development teams with practical strategies to improve hospital visibility, patient satisfaction, service delivery, and revenue growth.

Course Title

Professional Training on Hospital Services Marketing

Duration

2 Days Intensive Training

Course Objectives

At the end of this training, participants will be able to:

• Understand modern hospital service marketing principles
• Develop effective hospital branding and patient management strategies
• Implement digital and traditional marketing techniques for healthcare services
• Improve patient acquisition and retention
• Apply ethical sales and communication strategies in healthcare marketing
• Measure hospital marketing performance and patient turnover effectively
• Increase both in-patient and out-patient patronage

Course Modules

Module 1: Understanding Hospital Services Marketing

• Introduction to Healthcare and Hospital Marketing
• Understanding Patient Expectations and Healthcare Consumer Behavior
• Service Delivery Excellence in Hospitals
• Building Trust and Reputation in Healthcare Services
• Competitive Positioning for Hospitals and Clinics

Module 2: Branding and Patient Management

• Building a Strong Hospital Brand Identity
• Patient Experience and Relationship Management
• Effective Front Desk and Customer Service Management
• Handling Patient Complaints Professionally
• Creating Patient Loyalty and Referral Systems
• Communication Strategies for Healthcare Providers

Module 3: Digital and Conventional Hospital Marketing Management

• Digital Marketing Strategies for Hospitals
• Social Media Marketing for Healthcare Services
• Website and Online Visibility Optimization
• Email and SMS Marketing for Patient Engagement
• Traditional Marketing Approaches for Hospitals
• Community Outreach and Healthcare Awareness Campaigns
• Public Relations and Media Management for Healthcare Institutions

Module 4: Ethical Hospital Services Sales Strategies and Patient Retention

• Ethical Marketing Practices in Healthcare
• Building Long-Term Patient Relationships
• Patient Retention and Follow-Up Strategies
• Healthcare Sales Communication Techniques
• Managing Referrals and Strategic Partnerships
• Reputation Management in Healthcare Services

Module 5: Measuring Performance on In-Patients and Out-Patients Sales Turnover and Output

• Understanding Healthcare Performance Metrics
• Measuring Patient Turnover and Revenue Growth
• Evaluating Marketing Campaign Performance
• Monitoring Patient Satisfaction and Retention Rate
• Data Analysis for Hospital Growth Decisions
• Improving Operational and Marketing Efficiency

Who Should Attend?

This training is ideal for:

• Hospital Administrators
• Medical Directors
• Healthcare Business Owners
• Hospital Marketing Managers
• Public Relations Officers
• Healthcare Consultants
• Customer Service Personnel in Hospitals
• Nurses and Healthcare Supervisors
• Business Development Executives
• Front Desk Officers
• Clinic Managers
• Healthcare Entrepreneurs
• Health Maintenance Organizations (HMOs)
• Pharmaceutical Marketing Professionals

Training Benefits

Participants will receive:

• Practical Healthcare Marketing Knowledge
• Professional Training Materials
• Real-Life Case Studies and Interactive Sessions
• Networking Opportunities with Healthcare Professionals
• Certificate of Participation from ISMMN