Sales & Marketing Management
Profession in Nigeria
and protect the professional
competence of its members
Management Techniques for
the dynamic economy.
WELCOME TO THE INSTITUTE OF SALES AND MARKETING MANAGEMENT OF NIGERIA (ISMMN)
The world of sales is witnessing increased professionalism requiring sales people to shift from HARD SELLING to SMART SELLING. Sales people are to become value creators adopting constitutive selling approaches that includes marketing analysis and planning. In order to achieve these skills, Sales and Marketing Management people require education, training and retraining programme distinctive for the profession.
The Institute was established in 1996, as the need for a more purposeful integrated Sales and Marketing Management professional body in Nigeria, as in developed world.